With D&AD rolling into town I managed to have a portfolio review today with Stephen Woowat from Elmwood. The sessions were meant to last for ten minutes each, but as I was his last un-employed designer of the morning we got talking for just over half an hour.
As with previous portfolio reviews positive and negative issues were discussed for each of the projects and as I haven't managed to update my portfolio since seeing Alex Atkinson and Si Scott, I went on the premise of seeking the same feedback and applying a compare/contrast approach to the review. Points of discussion were as follows:
Fedrigoni Paper
+ Favourite project of the portfolio due to the journey and development of the concept.
+ Strong product photography and effective method of delivery.
- Would like to see more paper crafted elements. More of the proposed monthly themes etc.
- It would be more beneficial to push the concept through and demonstrate how the networking event may work. Could the signage be made of paper craft for example? Really communicate the story/narrative.
A4 Only Exhibition
+ The 'brand' is effectly distributed across a range of promo materials.
+ Interesting concept for digital delivery at the exhibition event.
- Could include photographs of the event to again communicate the story and the context.
Typefaces
+ Favourite typeface was the biscuits (takes the biscuit).
- Should include images of when you actually made the type with the objects. This will additionally help to sell the story behind the production.
- You could use one of the typefaces across a brief to give context, but only if it is appropriate. Don't force the issue in other words.
Creative Networks
+ Excellent to include a real printed flyer
Overall Comments
+ Generally a very strong portfolio.
- Would like to see one or two more projects. Probably just one more would do it.
- Get some brand identity briefs in there also. Show you can do this.
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