Second meeting with the Fine Art Committee today, mainly put into place to clarify a concept and an overarching idea that could potentially inform some of the design direction elements.
The theme that the team has come back to us with for now is entitled 'Tacit Knowledge'. This is a concept that ultimately aims to unify the group through the idea that they have all become successful at what they do through practice - Tacit Knowledge is knowledge that cannot simply be taught, it has to be developed through experience and engagement with the process. It was described to us as like riding a bike. You can be told how to do it, but that doesn't necessarily mean that you instantly become successful at the physical engagement.
A runner up to this that the team looked at was 'If Someone Speaks...' - A phrase taken from a Freudian theory. As they ultimately didn't want to be related back to Freud this was dropped.
The group have given us permission to take the concept and run with it a little bit, as last year's team (Tom, Ollie & Angus) did. This element of freedom is appealing and something that the group and I will begin to work on immediately.
Looking ahead to production, the course has stated that they want approx. 2,000 copies in total for Free Range and other events - or whatever the maximum is that the budget forecasts. They don't really want anymore than this number though.
For now we are going to aim to develop the concept and put some immediate design decisions down onto paper as it were.
Next meeting: 12 o'clock - Friday 18th February, 2011.
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