Monday 2 May 2011

Fine Art Yearbook: Spread Amalgamation

My job today was to collate everybody's spreads into one amalgamated document that was coherent, unified and consistent.

On my 'journey', I also spent quite a significant amount of time altering and re-designing spreads that weren't working so well alongside the others that were 99% keepers. It would have been useful to have had a little bit of assistance with this (which I did have for a short period of time with Ed and Vickie in person, and Tim over Skype), but on the whole the team were busy with other commitments and it was probably best that I ploughed through without distraction, gaining feedback once complete.

Highlighted below in red are the spreads that needed some amendment, at least in terms of having a complete mock up that was consistent with a clear sense of direction and a balanced flow.

Final amalgamation of ALL spreads:

As a collective whole I would suggest that the layouts are 80 - 85% there, see below for befores/afters for each amended spread and a three category breakdown for spreads I personally should be left alone, definitely altered or ones that I feel work, but could be better with a bit more time spent on them.

Before (1st) and After (2nd):

Stephanie Barratt

Ruth Blower

Geri Callan

Laura Carter

Ian Chapman

William Crabtree

Alex Cunningham

Lisa Derbyshire

Katie Dent

Ahmed El Haddad

Josh Gibbs

Becky Johnson

Liam Kelly

Robyn Lawrence

Amy McKeating

Miranda Mohit

Samuel Morgan

Louie Mulhern

Holly Mulveen

Alex Nightingale

Alex Norcop

Michael Ormerod

Simon Phillips

Definitely need improvement:

Ian Chapman, Lisa Derbyshire, Becky Johnson, Alex Nightingale, Isabel Skinner, Nicolas Tighe, Emily Towler, Bobby West.

No need to alter:

Ruth Blower, Laura Carter, Jimmy Cave, William Crabtree, Katie Dent, Ahmed El Haddad, Duncan Fraser, Lucy Fudge, Marie Furter, Beth Gadd, Josh Gibbs, Pollyanna Hodson, Chikae Howland, Sam Humble, Jane Kenington, Melanie King, Robyn Lawrence, Amy McKeating, Samuel Morgan, Louie Mulhern, Holly Mulveen, Michael Ormerod, Leilani Read, Laura Rushton, John Shaw, Jessie Simmonds, Stuart Symonds, Naomi Wallis.

Could be made better:

Stephanie Barratt, Geri Callan, ALex Cunningham, Liam Kelly, Miranda Mohit, Alex Norcop, Simon Phillips, Jonny Rawlin.

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