Leeds Festival Fringe: Client Meeting 01

I've known about this brief coming in for a little while now, so I've a little bit of time here and there to prepare for it...

However, today was the first opportunity amidst End of Year Show / Yearbook / Garry Barker goings on that I've been able to sit down and have a chat with Dan about the nuts and bolts of what needs to be done.

Having supplied me with the initial light test photographs from a pre-shoot (above), it was essentially made clear that I needed to apply a clean and concise typographic style around the photographs - the majority of text being set around the main portrait composition. These would then form a series of promo posters that will be distributed around Leeds City Centre and so on for marketing the event.

In Dan's words, what he needs is a style that is 'quite bold, clean and not over the top'.

It was also a preference that the text be a shade of grey to keep the entire design quite neutral. This would then let the photography sing and convey the 'fringe' concept.

Supplied copy:

Leeds Festival Fringe 2011
Thurs 18th August - Wednesday 24th August

A 7-Day Grassroots Metropolitan Festival

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To quickly summarise, the photographs look exceptional (as per Dan's work) and I'm certain an approach for this brief can be resolved rather quickly.

Final photographs (that will simply alter through a use of professional models) due 24th May.