To summarise, Ollie and I have met two or three times now to develop our concept for this pitch and we have also met with Dan Ross (photographer) to cement our three-way collaborative effort. We've cycled through an array of ideas, but the one that seemed to stand out most was 'Ready or Not Here We Come' because to us the visual possibilities seemed endless, not to mention something that we could have fun with.
A little grey storm cloud did arrive yesterday when we found out that Scott Berry attempted a pitch with this phrase last year, but Ollie, Dan and myself feel that we can drastically improve the visuals and develop an all round better pitch... it just has so much visual potential that wasn't pushed through before.
So the idea...
Essentially what we are going to aim for is a set of creative and experimental studio portraits taken by Dan. The content will focus on the theme of hide and seek whilst unifying with creativity through appropriate props.
Initially we had planned to try and cover the bases for each course, and we still might... but it's going to be very difficult not to pigeon-hole people and their disciplines. As a result we are aiming to also develop some over-arching visuals that can represent the college as a whole - aprons, inky hands, paint and some other bits and bobs.
From here Ollie and I will use the visuals across all media distribution outlets and apply a typographic visual style over the top that will continue to unify the campaign.
More to come on this later, but for now here are some examples of Dan's work:
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