Fine Art Yearbook: Client Meeting 03

Meeting 03 with the Fine Art committee today (slightly delayed from the original date due to dissertation submissions and reading week).

As usual it was very productive and progressive. Working with the course is a very pleasant experience and Sheila has been brilliant throughout.

The main aspects we went over were as previously mentioned (typeface selection, stock weights, cover specifications, concept developments and responses to the design direction).

I will summarise in bullet-points as it will be much more effective. Overall we are very happy with the way things went...

01. 'What We Cannot Say' is a big thumbs up. Strongest out of the supplied suggestions and conveys what the students on the course want to say about their practice.

02. Floating body copy is preferred for its flexibility. It is also a nice inter-changable element that compliments the fixed headings.

03. The idea of light stock that hints transparency is also liked. Initially this was uncertain, but the more Graphic was passed around the more it was welcomed and given the green light.

04. Inside stock doesn't have to be a set colour anymore. An off-white standard paper will do the job. It must feel warm and not harsh like cheap copier paper. We agree 100%.

05. Quicksand has got the go ahead; dismiss Estilo, it sits funny. Courier New has also got the go ahead.

06. Would like to see some exploration of colour with the cover. The Creamier publication has a nice warm grey that works nicely, but perhaps we can push this a little further. The text also needs to sing and stand out whilst the course tours to London. This means no faffing about with white on white. Main elements must be bold, whilst over elements can be a clear varnish... compliment hidden surprises with the brash in-your-face information.

07. Telephone numbers are likely to be removed from the nav text at the top of the spreads. The general feeling is that email will be sufficient. I personally don't agree with this, but that's where we may have to compromise.

08. Does the publication need to be A-Z alphabetical. What would happen if the flow of the book worked on a colour basis. Colour is a very important aspect of the discipline that could be pushed through. (Just a thought from Sheila on this one. We will look into once we obtain final images).

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From here then:

What we need from the course (as we have expressed) is as follows.

01. Final contact details for every student.
02. A clarified introduction written by the course team.
03. Details on the show itself and dates of the London goings-on. (Free Range).
04. Set deadline for the final imagery and content. (In progress as we speak).
05. Decided content for filler images. (The studio for example).
06. Full details of the current course team. Names etc.

What we need to provide for the next meeting.

01. Stock samples for both the cover and leaves.
02. Print quotation from Duffields in full.
03. Comprehensive progress for the cover design.
04. Set structure for the entire piblication layout.

Next meeting: TBC Monday 14th via email.