Again the resolution is conceptually aware. The 'image' part of the logo illustrating snow-topped mountains in relation to a company specialising in Winter clothing.
The type itself is also modern, straight-forward and again suggestive of sophistication.
I do strive to use a bit of colour in my work, but again it would seem that I find myself loving the black and white/grey approach. Perhaps I'm scared of it?
Either way, relevance to the brief... conceptually relevant, straight-forward in it's communication and just plain sexy.
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