To quickly summarise, today was a day of significant progress and a rare opportunity to hammer out a lot of work in a short space of an afternoon.
What you can see below are three booklets that we have printed out and will take to the meeting tomorrow. The covers are pretty ropey, but it's mainly the layouts inside that we want to focus on for now.
The important aspects are the typeface selections (Quicksand and Courier New), the positioning of the text (titles and body copy) and the overall design direction that has been applied to the imagery (how they come in from the sides or run out of the bottom and back in at the top etc).
We have aimed to make the layouts as flexible as possible because some people will have a single image and some will perhaps have five. This is in conjunction with a select few people who have chosen to not have an artist statement for whatever reason.
Also, to go with our proposed use of light stock we want the entire design direction to feel light and delicate as well. We hope this comes through via the inventive use of white space and light typefaces.
In addition to this, I additionally spent the afternoon trying to quick conjure up a couple more concepts (although we think the one we have at present is strongest - What We Cannot Say).
A few of them were:
Unite, Evolve, Express, Disband.
Who needs words when we have artistic licence (needed simplifying more).
Anyway, as expressed... none of the rest are very strong so we are rather unprofessionally hoping they will like 'What We Cannot Say' and go with first thought, best thought.
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