Tuesday, 1 March 2011

Mutton Quad: Flink

There are multiple things that I like about the delivery of this brand identity.

The coloured logotype on a black&white photograph is a strong way of making the typographic elements stand out against image.

The typeface itself is also suggestive of sophistication. I have an inkling it has been edited a touch though.

Lastly, relative to formats I feel that the delivery of the brand across the print based media is clever and innovative... more so on the variety of business card reverse sides.

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