Following our meeting with the Fine Art team, it was discussed that Tim and I should again work on developing the covers in order to focus our approach and refine the direction that our ideas have been going in.
The main goal here was to try and push the design elements that the committee have expressed an interest in. This was in order to produce a more comprehensive cover design that would answer their needs and be to their liking.
Despite earlier developments proving difficult in terms of using Quicksand, Tim and I both felt that we should try and press for a working design for both typefaces (Quicksand and Akkurat). This way we could get a clear idea of what the Fine Art Committee really had in mind, as well as being able to visualise how using a typeface detatched from the inside design direction may look.
Besides this, other aspects we explored were as follows:
01. Running text flowing off of the bottom and back on at the top.
02. Chopped up titles alternated in column widths.
03. Dividing hierarchy across front/back covers.
04. Combining title text with floating navigation style text.
...all of the above were really about creating unity with the concept of the book through interfering with the clarity of the delivered message.
In the end, we settled on 5 suitably different final covers to take down to the next meeting... (see above post for mock ups).
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