The type treatment is relevant to the subject matter. It is uncluttered, to the point and straight-forward. These are all qualities that I find increasingly apparent in the work that I produce and more importantly qualities that I think will be crucial to the successfullness of the Mutton Quad resolution.
That aside, it is extremely useful to see a simple demonstration of how an identity can be applied across a broad range of media and (most significantly) an interactive space/environment.
(I also quite enjoy the relevant use of forward slashes that actually serve a purpose to the brief. I'm a little tired of seeing designers use these for no apparent reason other than to create design for designers).
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