A few of the other design elements do relate as this is for the restaurant arm of the bigger brand (thats how I've understood it anyway, I may be wrong).
Particularly useful are the icons that could develop into signage given the context I am looking at.
The main reason this interested me though is for the typographic tone. It's almost spot on relative to what I am aiming to achieve. The little mail out flyer down the bottom is very classy. Black, white and gold... that may help it.
Sans serifs seem to be the way forward I think - this tied in with Baskerville should be quite classy? Tests to come...
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